When it comes to CPQ (Configure, Price, Quote) and digital transformation in manufacturing, Rick Huebner, CEO of VISTECH, doesn’t just talk about trends. He helps shape them.
Over the past decade, Rick has worked alongside some of the most complex manufacturing organizations, guiding them through what he calls “practical modernization”. This is a business-first approach to technology transformation that focuses on maximizing the value of existing systems while delivering modern capabilities where they’re needed most.
Practical Modernization: More Than Just a Buzzword
For Rick, practical modernization is not just a philosophy. It is a strategy born out of firsthand experience.
“I’ve seen too many companies get stuck in endless ERP replacement projects when what they really needed was a better way to connect, extend, and modernize the systems they already rely on,” Rick explains.
That mindset led to the creation of SolSuite CPQ, VISTECH’s award-winning CPQ platform built to deliver seamless integration with existing ERPs, fully integrated PIM functionality, and modern user interfaces that make configuration and quoting fast and error-free.
Wrap it, don’t scrap it has become a core theme for Rick and the VISTECH team. Instead of encouraging clients to rip out legacy systems, Rick focuses on solutions that wrap modern technology around existing tools, making them more powerful and useful than ever.
CPQ That Understands Manufacturing Complexity
Rick’s background working with manufacturing clients gives him unique insight into the challenges they face, especially when it comes to configure-to-order (CTO), multi-level BOMs, and engineering constraints.
“Manufacturing complexity doesn’t scare us. It motivates us,” Rick says.
SolSuite CPQ was designed from the ground up to handle complex product configurations, pricing models, and engineering rules without forcing manufacturers to overhaul their tech stack.
With real-time configuration, rule-based validation, and guided selling workflows, SolSuite empowers sales teams to produce accurate quotes while giving engineering and production teams confidence in every order that comes through.
The Role of AI in Smarter Quoting
Rick is also a vocal advocate for AI-driven configuration and dynamic pricing models.
“AI in CPQ is not about replacing people. It is about giving teams better tools,” Rick says.
By embedding AI-powered guided selling, predictive product recommendations, and real-time pricing intelligence into SolSuite, VISTECH is helping manufacturers quote faster, reduce errors, and respond to market changes with agility.
Integration-First Thinking
One of Rick’s strongest beliefs is that CPQ success depends on seamless integration.
“It is not enough to bolt on a CPQ tool and hope for the best,” he says. “You need a solution that fits within your existing data and workflow ecosystem.”
That is why SolSuite CPQ was architected to communicate effortlessly with ERPs, CRMs, PIMs, and production systems, giving companies a single source of truth from quote to delivery.
Moving Manufacturing Forward Without Starting Over
Rick Huebner’s leadership at VISTECH is helping redefine what digital transformation means for manufacturers.
It is not about starting over.
It is not about massive disruption.
It is about practical modernization, seamless integration, and choosing to wrap it, not scrap it.
Manufacturers who work with VISTECH are not just adopting another piece of software. They are gaining a strategic partner who understands that speed, accuracy, and agility are the real drivers of business success.
👉 Want to see how SolSuite CPQ can modernize your quoting process without disrupting your ERP? Contact VISTECH today and take the first step toward practical modernization.
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