Improving your Ranking
Search Engine Optimization includes using a range of techniques, including augmenting HTML code, web page copy editing, site navigation, linking campaigns and more, in order to improve how well a site or page is ranked in search engines for particular search terms.

Organic Search Engine Marketing Includes: Linking & Directories; Keywords; SEO Web Design; Copywriting; SEO Roadblocks; Submissions; and Tracking & Reporting.

Simply having a site and submitting it to a search engine isn't enough. You have to get customers to find you. To do that, your web site has to use certain techniques and technologies that make search engines rank your site high on their results list when your customers do a search for your kind of business. That's "search engine optimization". Listed below are the following steps that will be taken jointly by VISTECH and the client to increase their organic placement within the search engines.

• Viral Marketing: Viral Marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of networking websites (MySpace & Facebook), video clips (YouTube), interactive, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
  
  The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns- the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.
  
  
• Affiliate Marketing: Affiliate marketing is a web-based marketing practice in which an online business rewards one or more affiliate partners a place to showcase links to their sites, in turn you allow the affiliate to do the same within your site. It is crucial that the two or more partners sharing in this affiliation have corresponding content, and are relevant to one another.
  
  
• Online Search Directories: Brand reputation monitoring and management has become a critical concern for many companies that are aware of the impact of consumer generated media (CGM) on their brands. One way to increase your presence on the web, it to submit to as many different search directories as possible. Though it may be time consuming, taking the time to enter your information, descriptions, and links to online organizations will increase the chances of a potential client finding you. The more ground covered, the quicker it is to find. Companies such as Yahoo! Directory, Open Directory Project, and About.com represent expansive directories and subject guides that involve human intervention in selecting and organizing resources. The fact of having a human doing the updating, rating and commenting, increases the relevance of the information returned in the search. This also helps a websites rankings because outside links going into the site increases what the search engines consider relevant information. If the search engine is spotting multiple links to one site, it considers the information on that site important, therefore important to viewers.
  
  
• Website Indexing: It is important to submit a website to as many indexes as possible each time it is updated or overhauled. Many companies such as Google and Yahoo have places within their site that invite people to submit their URLs.
  
  
• Optimizing Graphics: Image Search: You've always used images on web pages for illustrating products and services. Now, your customers can find your site via Image Search. Optimize images with descriptive, keyword-rich file names and ALT tags, using accurate descriptions.Video: Use descriptive, keyword-rich file names for your video files, creating a keyword-rich title tag, description tag, and video site map. Create a web page to launch your video, optimizing content for organic rankings, using anchor text wherever possible. Submit to video search engines, directories, and video sharing sites.News: Submit press releases for display as "news" and subsequent indexing. Issue press releases with topical information about new products, special events, educational seminars, etc., and News will likely index the content.Maps: Give your site a local presence through the Maps Local Business Center where local businesses can get a free basic listing and increased visibility in the SERPs.Blog Search: Modern companies communicate with their customers and stakeholders through blogs. Tag it (digg, del.icio.us, stumbleupon, etc.); submit to Blog search, extending your visibility in web searches.As you can imagine, optimizing multimedia content can enhance search visibility through universal search. It does take a little more time and perhaps some new skills, but will be well worth the effort.
  
  
• Website Content: The search engine spiders are not as forgiving as the major browsers for such things as poorly formed and broken HTML. The reasons are many, but the bottom line is that no one will notice if your site doesn't appear in the search engines. They will notice if they land on your site and it doesn't display properly on a particular browser, such as Firefox. In the first instance, the only person who will notice or care that your site is not in the search engine is you. In the second instance, if I land on many sites and they all display poorly in my browser, I'm going to switch browsers to one that does display properly. This is a powerful incentive for the browsers to attempt to handle broken HTML. It is also important that you develop clearly written content with the viewer in mind. The search engines are smart enough to recognize when content is placed more for the purpose of higher ranking, than to deliver good, useful information. Duplicated content is also frowned upon, and lessens the value of the page. Even if you were a re-seller of a popular product that you were legitimately selling, it is important to re-work the text from the master company before placing it on your site.
  
  
• Keywords: These are the fundamental building blocks of any search engine optimization (SEO) or Paid Search campaign. Marketers waste significant resources optimizing for keywords that are not targeted for their market or for which there is too much competition; high rankings will never be achieved. You must utilize keywords that are targeted for your market and find those that can effectively drive the high rankings that you desire in order to have a successful SEO or Paid Search campaign.
  
  
• Title Tags: The title tag has been — and probably will always be — one of the most important factors in achieving high search engine rankings. In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.
  
  
• Site Maps: Your home page should link to the site map. Site maps are simple pages that list all the pages on your web site in an organized fashion. It is a good idea to use keyword phrases in your site map links in order to support the theme of the pages. Site maps, like all pages, should never have more than 99 links on a page. If there are more than 99 pages in your site, consider breaking the site map into several sub site map pages by categories. Site maps ensure that all of your pages are linked to and prevents orphans pages which could cause penalties. Proper construction of your site architecture is setting the stage for optimization and will aid you in understanding what level of optimization should occur on each page. There is a difference between a home page optimization and a product detail page optimization – every page on your web site, in theory, can be optimized to some degree. The top-most or root level pages of a web site would focus on the broader site-themed words or phrases, usually shorter generic phrases of just a few words, whereas the product or product detail pages would be optimized for the most targeted phrases possible. To maximize the possibilities for improving the ranking for a targeted keyword phrase, having at least one page that targets that keyword phrase appropriately is important.
  
  
• Landing Pages: Landing pages for a particular silo operate much like the home page. They are a link target for information on a particular theme and should be supported by at least five pages of unique, expert content. Use internal linking to reinforce landing pages as an authority.