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Google Got Rid of Search Results Pages

A fundamental change is coming to Google Search. Learn more about it by visiting our blog.

Countless jokes have been made in the IT world about the perfect place to hide something being page two of Google—just hang out with some IT professionals, and there’s a good chance you’ll hear it. Unfortunately, Google is making a change to its search results that will make this joke completely irrelevant.

In a nutshell, when accessed on a desktop, Google now operates in the same continuous scroll format that was implemented in October 2021 on mobile devices.

How Will Continuous Scroll Work on Google?

Similarly to how many social media platforms work, Google will now present the equivalent of six pages of results before giving users a “See more” button that loads additional results. The idea is that this will make searching quicker and easier for users—and, if only slightly, reduce how critical it is to be one page one (although the fact remains that the higher a result is in the search results, the better it is for that webpage).

What do you think of this change? Let us know, and don’t hesitate to share any updated jokes that better fit the new approach Google Search is taking.